Steve Madden.
A seasonal story.
Sales decks, trend boards and visual materials that make product direction clear.
- My role
- Graphic Design Specialist
- Context
- March–August 2021 / S/S 2022 cycle
- Medium
- Presentation / CAD / Packaging
Give the story
structure.
Product, merchandising and sales teams needed materials that made a season’s direction easy to understand and evaluate. I created presentation and visual communication assets for those conversations.
The contribution
- Sales presentations and client-facing visual materials.
- Brand and trend boards to communicate tone, direction and market context.
- CAD assets and packaging concepts for review.
- Information hierarchy that helped different audiences see the details they needed.
The design judgment
A presentation has to carry a coherent story while supporting practical decisions. The work organized product and brand direction into clear, reviewable materials for sales, buyer and internal conversations.
Original design materials. These are selected excerpts already included in the existing portfolio. They show my graphic design contribution within the broader Steve Madden product and brand context. Confidential business details are excluded.
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